Social Media Manager

The Social Media Manager will administer the company’s social media marketing and advertising. The incumbent is a highly motivated, creative individual with experience and a passion for connecting with current and future customers. That passion comes through as he/she engages with customers on a daily basis, with the ultimate goal of turning fans into customers. The Social Media Manager is instrumental in managing the company’s content-related assets. Administration includes but is not limited to:

  • Setting SMART goals and measuring ROI on efforts
  • Development of brand awareness and online reputation
  • Content management
  • SEO (search engine optimization) and generation of inbound traffic
  • Cultivation of leads and sales

General Responsibilities will include:

  • Administrate the creation and publishing of relevant, original, high-quality content.
    • Contribute to the content editorial calendar for managing content and plan specific, timely marketing campaigns.
  • Conceive and prioritize new projects, collaborating with a team of programmers, designers and product specialists to ensure messaging is consistent from print media to social media.
  • Continually improve site content, usability and design.
    • Provide analytical insights and dashboards that demonstrate specific value of digital platforms and channels.
    • Research new social media outlets and sites that may benefit business growth as well as re-evaluating the value of current strategies. Work with marketing team to develop innovative ways to market Synchrogenix within the ever evolving social media front.
  • Contribute to the marketing plan with measurable goals that integrates Synchrogenix’s varied services into a clearly communicated value statement for clients that focuses on Brand
    Development and the identification of target customers. Drive strategies that are proven by testing and metrics.

    • Monitor effective benchmarks (Best Practices) for measuring the impact of social media campaigns. Analyze, review, and report on effectiveness of campaigns in an effort to maximize results.
    • Drive specific actions and KPIs around search, engagement, advocacy and pipeline/conversions
      Measure KPIs on a daily/weekly basis to determine ROI on social media campaigns (examples below):

      • Audience Growth
      • Audience Profile
      • Audience Engagement
      • Content Reach
      • Engagement by Content Type Leads
      • Response Rate and Quality
      • Negative Feedback
    • Identify threats and opportunities in user-generated content surrounding the company. Report notable threats to appropriate management.
  • Track online reputation and report results to sales leadership team
    • Develop organizational elements in order to implement a proactive process for capturing happy, loyal customer online reviews
  • Manage social media marketing campaigns and day-to-day activities including:
    • Develop relevant content topics to reach the company’s target customers.
    • Create, curate, and manage all published content (images, video and written).
    • Monitor, listen and respond to users in a “Social” way while cultivating leads and sales.
    • Conduct online advocacy and open a stream for cross-promotions.
    • Oversee design (ie: Facebook Timeline cover, profile pic, thumbnails, ads, landing pages, Twitter profile, Blog, etc.).

Work Experience Requirements

  • Bachelor’s Degree or extensive related experience
  • Possesses knowledge and experience in the tenets of traditional marketing. Marketing degree is welcomed but not required with relevant work experience.
  • Solid knowledge of website analytics tools (e.g., Google Analytics, Mixpanel)
  • Experience in setting up and optimizing Google Adwords campaigns
  • Working knowledge of HTML, CSS, and JavaScript development and constraints
  • Strong analytical skills and data-driven thinking
  • Up-to-date with the latest trends and best practices in online marketing and measurement
  • Understanding of email marketing operations, technologies, testing techniques and platforms; including building requirements for list segmentation, workflows, triggered events and automated series.
  • Proven experience working with industry tools and analytics packages including email, web analytics, CRM and marketing automation platforms.
  • Demonstrates creativity and documented immersion in social media. Proficient in content marketing theory and application.
  • Exhibits the ability to jump from the creative side of marketing to analytical side, able to demonstrate why their ideas are analytically sound.
  • Displays and maintains in-depth/high working knowledge and understanding of social media platforms, their respective participants (Facebook, Twitter, Instagram, YouTube, Pinterest etc.) and how each platform can be deployed in different scenarios.
  • Maintains excellent writing and language skills.
  • Enjoys a working knowledge of the blogging ecosystem relevant to the pharmaceutical and regulatory field.
  • Makes evident good technical understanding and can pick up new tools quickly.
  • Possesses functional knowledge and/or personal experience with WordPress.

Reporting Structure

  • The Social Media Manager will report directly to the Director of Sales and Marketing Operations
  • The Ideal Candidate
    • Is hard working, driven, highly intelligent and customer-service-oriented
    • Is a team player who enjoys collaboration
    • Desires challenges, both technical and interpersonal
    • Is flexible with an extremely high-level of attention to detail,Is self-motivated and solution-driven

To Apply

For additional information and to apply, please contact careers@synchrogenix.com